Peak season has become an increasingly fierce battleground for retailers. With a growing shift toward online shopping, offering a smooth, convenient delivery experience is no longer a competitive edge—it's an expectation. As 2024 unfolds, logistics experts predict e-commerce peak season sales to continue their upward trajectory.

The surge in e-commerce has brought back some predictability, and despite concerns over the economy and inflation, consumers are still spending. Consumer confidence increased in May for the first time since January, signaling opportunities for retailers who prioritize speed, variety, and reliability in their delivery services. These factors become even more critical during peak season, which now begins as early as October with major sales events, making this period more profitable as e-commerce continues to rise.

Technological innovations are key to overcoming these hurdles. AI and automation are increasingly critical in managing logistics, optimizing fulfillment, and maintaining efficiency. Additionally, fast delivery options and diverse shopping channels are becoming essential, with customer expectations for ultra-fast delivery growing​. Retailers are adapting by integrating advanced inventory systems and omnichannel strategies to meet demand and enhance customer satisfaction during peak times.

In the midst of constantly shifting consumer demands, one crucial aspect that companies may unwittingly overlook during this peak season is the accurate prediction of resource requirements. This includes anticipating the necessary number of workers or the ideal quantity of inventory to order. The ability of companies to remain flexible and adaptable during this period is paramount to their ultimate success.

Automated packaging solutions such as Sparck Technologies’ CVP fit-to-size boxing solutions provide businesses the reliability, speed, and productivity necessary to effortlessly handle any peak period. Sparck Technologies’ CVP Impack and CVP Everest auto-boxing machines provide consistent throughput regardless of labor availability and reduce companies’ dependency on the labor market.

With the ability to tailor-make up to 1,100 boxes per hour of single- or multi-item orders, the CVP Impack and CVP Everest offer high-volume throughput combined with unparalleled flexibility. Both machines measure, construct, seal, weigh and label each variable dimension order of either hard or soft goods in a custom fit-to-size box.

At a rate much faster than manual packing, automated packaging systems allow organizations to scale up or scale down with just one or two operators, depending on order volume. Additionally, fit-to-size boxes offer savings on shipping, transportation and material costs, as the solutions can create over 44 million unique box sizes on demand.

Given the current economic outlook, it is crucial for companies to optimize their resources, including staff and packaging materials. Automation enables companies to effectively adjust to changing consumer buying patterns throughout the year. For instance, companies can expand their capacities during peak seasons like back to school, Black Friday, Cyber Monday, and the holiday season. Since many shippers may not have enough physical space or available labor to create additional packing stations for short periods of work, finding an alternative and sustainable solution is vital.

Automated packaging solutions can be your key to managing peak season 2024 and beyond. Contact the Sparck Technologies team today to learn how to enhance your peak season preparation.


Sean Webb is the VP of National Accounts for North America at Sparck Technologies, a global leader in the design and fabrication of advanced, fit-to-size automated packaging systems. Sparck’s revolutionary auto-boxing solutions, the CVP Impack and CVP Everest, optimize all steps of package fulfillment by measuring, constructing, sealing, weighing and labeling each variable dimension single- or multi-item order of hard or soft goods in a custom fit-to-size box. For more information, email info@sparcktechnologies.com or visit https://sparcktechnologies.com/us/.

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